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Business continuity and brand protection 
74 percent of respondents selected ‘protection of reputation and brand’ as one of the main reasons for having a BC plan 
Publication: Continuity Central 
Author: Staff 
Date: 7/27/2011 
News summary:

According to the April 2011 SunGard Availability Services Business Continuity Software International User Group Forum Survey conducted by SunGard Availability Services, 74 percent of respondents selected ‘protection of reputation and brand’ as one of the main reasons for having a business continuity plan. Protection of brand out-paced other top reasons for business continuity planning including ‘minimizing economic impact to an organization’ and ‘complying with regulations, laws and standards.’

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SunGard Availability Services is your partner in IT availability and business continuity. We work with you to understand the requirements specific to your business, and we deliver proven solutions tailored to provide exactly what you need. We specialize in supporting complex hybrid IT environments, and we partner with organizations of all sizes to provide solutions backed by service level agreements. With more than 30 years of disaster recovery expertise, our portfolio includes business continuity planning, managed recovery, enterprise cloud computing services, colocation, online backup, continuity management software, and consulting. To learn more about SunGard’s flexible solutions and proven expertise, call 1-866-714-7209.

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