"Some IT vendors, welcome increasing data volumes. But despite what storage vendors may have you believe, you can't just keep throwing servers at your exponentially expanding data assets. Not all data is born equal and the importance of different types of data is far from constant; whereas today's data might need to be replicated and recoverable in seconds, the chances are that last week's data is less critical and can be stored on a cheaper medium," said Keith Tilley, managing director UK and executive vice president Europe for SunGard Availability Service

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