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READYING THEMSELVES FOR THE FUTURE OF BUSINESS, ORGANIZATIONS WORLDWIDE HAVE TAKEN THEIR FIRST SIPS OF THE HYBRID IT POTION – MIXING ANY NUMBER OF CONFLICTING IT PLATFORMS IN ORDER TO REMAIN INNOVATIVE. FOR 73% THIS JOURNEY BEGAN AS A STRATEGIC DECISION; OTHERS SIMPLY FELL INTO IT. EITHER WAY, IN ORDER TO ENJOY THE BENEFITS OF HYBRID IT, EACH ORGANIZATION MUST CONFRONT AND CONQUER ITS DARK SIDE:
THE SPLIT PERSONALITY OF HYBRID IT