Chief Marketing Officer
Kathy Schneider is Global Chief Marketing Officer (CMO) for Sungard Availability Services (Sungard AS), responsible for Marketing, Market Strategy, and Corporate Communications. In her role, she drives Sungard AS' global go to market approach, demand generation and brand strategy to further strengthen the company's market relevance and recognition and to accelerate revenue growth. Schneider also represents the voice of the customer back to the business, bringing customer experience and market perspective to all business decisions. She also has leadership responsibility for Sungard AS' European and North American Customer Advisory Boards (CABs).
Schneider brings more than two decades of technology and business-to-business marketing experience at both pre-IPO and Fortune 500 companies. She comes to Sungard AS from Level 3 Communications where she was Senior Vice President, Product and Marketing – EMEA. There, she was responsible for marketing, product management, communications, analyst relations, commercial operations and customer experience across the EMEA region.
Prior to joining Level 3, Schneider was with Criteo, (NASDAQ: CRTO) a publicly-traded technology company specialising in digital marketing and big data. At Criteo she held a global role on the executive leadership team as Senior Vice President, Marketing & Communications. Before that, Schneider worked at Dell Inc. in a variety of marketing leadership roles in the U.S. and EMEA. While at Dell, she gained extensive experience leading marketing functions at a country, regional and global level. She has spent the last 13 years working and living in London with her family and has dual U.S. and UK citizenship.
Schneider graduated with honours from Georgetown University in Washington D.C. with a Bachelor's degree in International Politics. Upon graduating, she moved to Mexico City to work in brand management for Kraft Foods. She earned her Master of Business Administration from UCLA's Anderson School of Management in Los Angeles. Having spent her early childhood in Italy before moving to the U.S., she speaks Italian as well as Spanish. Schneider is based in the London offices of Sungard AS.