Apply Financial was established in November 2010 to provide a cost-effective, flexible payments validation service to financial institutions and other companies. Its many blue-chip clients include Brightstar, AMEX, Caxton FX, Currencies Direct, CNA, HSBC, Saxo Bank and the INEOS Group. Its products combine intelligent software tools with the best data to produce easy-to-use, effective solutions for its clients.

Business challenge

Apply Financial stores huge amounts of global bank data in the conduct of its business validating payments for many of the world’s biggest banks. Consequently, security was of paramount importance when choosing its cloud provider. As a fast-growing start-up with a tight budget, scalability and cost-effectiveness were other critical factors.


  • Enterprise Cloud Services (ECS)

It’s scalable at the flick of a switch, supports PCI DSS compliance and many of our European clients like knowing their data is hosted within Europe rather than the US.

CEO, Apply Financial





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