Sungard Availability Services Appoints Kathy Schneider as New Chief Marketing Officer
London, United Kingdom – September 6, 2017—Sungard Availability Services® (Sungard AS), a leading provider of information availability through managed IT, cloud and recovery services, has appointed Kathy Schneider as Chief Marketing Officer reporting directly to Andrew A. Stern, Sungard AS’ Chief Executive Officer.
Schneider will have global responsibility for Sungard AS’ marketing, market strategy and corporate communications. In this role, she will drive the company’s global go to market approach and brand strategy to further strengthen Sungard AS’ market relevance and recognition and to accelerate revenue growth. Schneider will also represent the voice of the customer, ensuring customer experience is integral to all Sungard AS’ business decisions. As such, she will assume leadership responsibility for Sungard AS’ European and North American Customer Advisory Boards (CABs). She will also serve in a key European leadership position as Sungard AS’ most senior executive in Europe.
Schneider joins Sungard AS after more than two decades of technology and business-to-business marketing experience at country, regional and global levels in both pre-IPO and Fortune 500 companies. Her most recent role was at Level 3 Communications, where she served as Senior Vice President, Product and Marketing, EMEA. Prior to Level 3, she led global Marketing and Communications at Criteo, a leader in digital marketing and big data. Schneider also spent 14 years at Dell Inc. where she held a variety of marketing leadership roles in the US and EMEA.
Speaking of the appointment, Andrew Stern said: “We are delighted to welcome Kathy to the Sungard AS leadership team as our CMO. Kathy has extensive experience developing global marketing strategies that have helped to achieve growth for both established and emerging IT businesses. As a proven marketing leader, Kathy will help Sungard AS elevate our brand, ensure that we are developing solutions aligned with customers’ evolving needs, and generate increased demand to drive growth.”
Remarking on her new role, Kathy Schneider said: “For more than 35 years, Sungard AS has been reputed as the market leader for delivering recovery solutions that keep enterprises and organisations ‘always on’ and able to meet their business objectives. Over the last several years, the company has transformed its solutions portfolio to also offer fully resilient production and recovery services. I am thrilled to be joining Sungard AS at such a pivotal time as it continues to evolve its solutions portfolio and help customers across their entire IT deployment.”
The abbreviation for Sungard Availability Services is ‘Sungard AS’ as cited above. Please use ‘Sungard AS’ when abbreviating the name rather than ‘Sungard’ or ‘SunGard,’ which may confuse the reader with another separate company with a similar name.
About Sungard Availability Services:
Sungard Availability Services ("Sungard AS") is a leading provider of critical production and recovery services to global enterprise companies. Sungard AS partners with customers across the globe to understand their business needs and provide production and recovery services tailored to help them achieve their desired business outcomes. Leveraging more than 35 years of experience, Sungard AS designs, builds and runs critical IT services that help customers manage complex IT, adapt quickly and build resiliency and availability. Visit Sungard Availability Services at www.sungardas.co.uk or call 0800 143 413. Connect with us on LinkedIn , Twitter and our blog.
Tel: 0207 592 1200
Sungard Availability Services
Representing techUK (formerly Intellect), the trade association, Sungard AS helped define ISO 27036 – the IT standard relating to information security in supplier relationships (including cloud services) as a member of SC27. Previously in a similar arrangement, Sungard AS helped develop both business continuity management standard BS 25999, now ISO 22301 and IT continuity management standard ISO 27031. Within the UK, Sungard AS became the first business continuity provider to secure certification against the BS 25999 Standard, which it retained in 2010. Sungard AS is also certified to ISO 27001 and ISO 9001, and compliant with IGSoC, PCI DSS and ISAE3402.
Sungard Availability Services is a trademark or registered trademark of SunGard Data Systems or its affiliate, used under license. The Sungard Availability Services logo by itself is a trademark or registered trademark of Sungard Availability Services Capital, Inc. or its affiliate. All other trademarks used herein are the property of their respective owners.