Overview

Gordon’s Wine Bar, established in 1890 and thought to be London’s oldest, is a popular venue for office workers and tourists wanting to experience a taste of Dickensian London. Owner Simon Gordon noticed that petty theft was becoming a growing problem in the bar’s atmospheric, candle-lit cellars.

He saw firsthand the huge upset the loss of house keys, phones, season tickets and personal possessions can cause. At the same time, Simon Gordon realised that if such thefts were repeatedly shared on social media, it would eventually damage the wine bar’s reputation and deter visitors. He explains, “I was frustrated that my customers were frequently the victims of petty crime and keen to support the police who found it difficult to solve these types of incidents.” The entrepreneur recognised he needed to find a solution and from this very real business need the idea of Facewatch was born.

Facewatch is a secure online crime reporting system that enables businesses of all types, the police and public to share images within groups and submit digital evidence files to the police to help solve low-level crimes. Facewatch’s cloud-based software enables businesses to upload CCTV camera footage and witness reports directly to the police from any internetenabled device, and use optional facial recognition software to identify culprits.

As Nick Ross of Crimewatch notes, “Facewatch is hardly rocket science: it’s basically a web-based crime report form. Yet it’s so clever it represents a big advance in policing, in recruiting public involvement, and in crime deterrence, detection and prevention.”

Facewatch is hardly rocket science: it’s basically a web-based crime report form. Yet it’s so clever it represents a big advance in policing, in recruiting public involvement, and in crime deterrence, detection and prevention.

Chairman, Facewatch Ltd

Challenge

Solution

Benefit

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