Overview

Running between 1 and 2 million auctions per day is no easy task for Reply!, a California-based locally targeted marketing solutions company that runs three different auction houses to decipher online traffic. In fact, in 2008, it was a task that required thousands of servers — and millions of dollars spent on technology and hardware refreshes.

As a startup, Reply! Inc. quickly acquired several companies with different systems. Reza Hajebi, Reply! Chief Technology Officer, knew his team needed to optimize the infrastructure if they wanted to grow and achieve his big plans for the future.

“With Reply!, I want to run a multi-hundred million dollar business seamlessly on one or two racks of servers,” says Hajebi. “That’s a pretty aggressive goal, but that’s why we chose Sungard AS to support us.”

While Hajebi suspects Sungard Availability Services’ company size might be a turnoff to some, he disagrees. “What was so surprising to me was how fast and agile Sungard AS really is,” he notes. The transition processes they expected to take many months “took the Sungard AS team only days” to complete because they worked closely with Reply! through the migration to Cloud, ensuring applications were always available from planning to execution.

About Reply!
  • Internet & Online Service Provider – Enables advertisers to acquire locally targeted and category-specific customer prospects Headquartered in San Ramon, California
  • Payam Zamani, founder, Chairman and Chief Executive Officer
  • Uses Sungard AS Private Cloud, colocation, monitoring, managed SAN, managed database, firewall and network services

With Reply!, I want to run a multi-hundred million dollar business seamlessly on one or two racks of servers. That’s a pretty aggressive goal, but that’s why we chose Sungard AS to support us.

CTO, Reply!

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