Growth and expectations begin to soar
A world leader in computer backup and cloud storage, Backblaze, Inc. has customers in over 160 countries. With more than an exabyte of data under management, Backblaze products are used by a wide variety of customers including consumers, small & medium-sized businesses and enterprises to protect and store their valuable data.
Backblaze provides two fundamental products: The first, Computer Backup, offers unlimited data backup of laptops and desktops for just $60/year; the second, B2 Cloud Storage, is a public cloud solution similar to Amazon’s S3 but offered at ¼ of the price.
With hundreds of thousands of customers around the globe using their products, the biggest challenge facing Backblaze, Inc. today is the same challenge facing the overall cloud storage industry: hyper-growth, coupled with heightened customer expectations, according to Ahin Thomas, Vice President of Marketing for Backblaze, Inc.
There’s no dispute that data is expanding at a phenomenal rate; the average American produces the equivalent of a small novel’s worth of data every 24 hours. With an incredible 2.5 quintillion bytes of data being created daily1, the digital universe is expected to reach 44 zettabytes in 2020. In other words, there are 40 times more bytes of data floating in the digital sphere than there are stars in the visible universe2.
“There are plenty of data storage solutions that are readily available and fast, but too often they are expensive and hard to maintain,” says Thomas. “Then in comes the cloud with its ease of maintenance, infinite scalability and cost advantages. Customers now have more recovery options than ever before. But that flexibility does not change the fundamental need for safety, dependability and durability.” Backblaze wanted a partner that could bolster their physical security so they could focus on offering highly secure data storage at a fair price.
They turned to Sungard AS in 2012 while searching for a colocation partner that could meet their expanding needs during a storage growth stretch. Aware of Sungard AS’ decades worth of experience keeping mission-critical operations highly available for customers around the world, Backblaze knew that Sungard AS was up to the task.
1Northeastern University Graduate Programs, May 13, 2016: How Much Data is Produced Every Day?
2World Economic Forum, April 17, 2019: How Much Data is Generated Each Day? by Jeff Desjardins, Founder and editor, Visual Capitalist