Brandtone is a mobile marketing specialist that successfully uses the ubiquity and intimacy of mobile phones to engage with consumers worldwide, adding a new element to the marketing mix. It creates tailored, highly effective mobile campaigns to promote its customers’ brands and produce a measurable return on marketing investment. It needed a secure, segregated and scalable cloud service to host the large databases of shoppers’ details it builds through its mobile marketing campaigns.
Brandtone’s strategy of targeting consumers in hard-to-penetrate emerging markets across Africa, China, India and South East Asia has resulted in rapid growth. From its Dublin-based headquarters, the firm engages with 100s of millions of consumers worldwide on behalf of household brand names such as Sunlight, Carling, Dove, Knorr, Omo and PepsiCo.
When relocating its hosting services from London to Dublin, Brandtone put its managed hosting contract out to tender to five major cloud vendors. Neil Flanagan, Chief Technology Officer for Brandtone, explains, “We wanted a technology partner who was able to understand our business very well. Having safe hands running our IT systems is fundamental. The whole business depends on it.”
We wanted a technology partner who was able to understand our business very well. Having safe hands running our IT systems is fundamental. The whole business depends on it.
Chief Technology Officer, Brandtone