CMO Kathy Schneider wins bronze for Marketing Executive of the Year
WAYNE, Pa. – August 22, 2019 – Sungard Availability Services (Sungard AS) has been honored with two bronze Stevie® Awards in the 16th Annual International Business Awards®. Kathy Schneider, chief marketing officer at Sungard AS, received bronze in the Marketing Executive of the Year category. Additionally, the company's “Lead with Resilience” campaign garnered bronze for Marketing Campaign of the Year – Internet/Telecom.
The International Business Awards are the world's premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2019 IBAs received a record total of more than 4,000 nominations from organizations of all sizes and in virtually every industry this year for consideration.
Sungard AS needed to differentiate and increase awareness of itself in the crowded industry of disaster recovery. Schneider led a cross-functional effort with support from various team members to develop and launch the “Lead with Resilience” marketing campaign. The campaign was based on primary research and leveraged key insights to, focus on the customer personas and their challenges in achieving business resilience. The campaign which launched internally and externally effectively clarified the company's brand message and value proposition and exceeded all digital marketing benchmarks.
In addition, Schneider streamlined Sungard AS' demand generation campaigns and aligned them with the “resilience” message platform to ensure consistency across marketing programs and reinforcement of the brand. The awarded demand program outperformed prior programs with increased response rates, generating new sales opportunities that grew the company's sales pipeline.
“As businesses implement and accelerate their digital transformation strategies, they face an ever-changing threat landscape,” said Schneider. “Sungard AS' focus on resilience exemplifies our commitment to supporting our customers through that journey. The campaign has been well-received internally and externally, and we couldn't have brought it to life without our dedicated team.”
The Stevies judges commended Schneider for the creating “a truly powerful campaign which is illustrated with the astonishing results the campaign delivered,” and praised the “Lead with Resilience” campaign for being “extremely well executed” and a “great example of a successful global brand refresh.”
Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
About Sungard Availability Services
Sungard Availability Services ("Sungard AS") is a leading provider of critical production and recovery services to global enterprise companies. Sungard AS partners with customers across the globe to understand their business needs and provide production and recovery services tailored to help them achieve their desired business outcomes. Leveraging more than 40 years of experience, Sungard AS designs, builds and runs critical IT services that help customers manage complex IT, adapt quickly and build resiliency and availability. To learn more, visit www.sungardas.com or call 1.888.748.9580. Connect with us on Twitter, LinkedIn and Facebook.
Sungard Availability Services
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