Today, apps are no longer just for games - they are taking on big business. Just as David once felled Goliath with a well-aimed pebble, so too are start-up businesses disrupting their larger, more established rivals with one small, newly developed tool: digital-first apps. Appealing to the end-user – both internally with staff, and externally with customers – apps have transformed business operations, levelling the playing field and giving smaller businesses a chance to compete.
In the banking industry, for example, not only are apps changing the operating models of established banks but the market is seeing the rise of numerous new players – such as Mondo and Atom Bank – which are completely based on apps. Essentially, operating as a ‘virtual’ bank, they offer a more personalized and supportive user experience that is optimized for smartphones.
This is not isolated to the banking sector. Apps have been gathering momentum and are steadily changing the way our society and workforce interacts – from communication to shopping, healthcare to entertainment. Apps are now big business: the Apple store saw over 100m app downloads in 2015 alone, while Google’s equivalent store sold over 200m. Clearly apps represent a serious opportunity for revenue and can be a crucial component in any modern business’ go-to-market strategy.
Apps vs Applications: What’s the difference? Building a strong foundation
Getting the underlying infrastructure right is critical, offering a strong and robust foundation from which applications can be delivered to an exponentially growing and enthusiastic market. It is, however, easier said than done. When it comes to ensuring your organization has the right infrastructure to support its applications, there are four key questions to ask…