FUJIFILM's popular FUJIFILM Imagine On Line & Mobile platform allows people to print their digital photos on a variety of items including photo books, mugs, coasters, clothing and keyrings to make truly personal gifts and mementos.

Images are stored in the cloud for editing at home or in one of 300 FUJIFILM shops or kiosks, with images either printed in store or sent by post. If consumers were unable to access their photos instantly the FUJIFILM Imagine On Line & Mobile service would grind to a halt and FUJIFILM's reputation would suffer irreparable damage. Consequently, high availability around the clock is critical. 

Kyran O'Kelly, General Manager for FUJIFILM, explains, "We're not just storing people's images, we're preserving precious memories that have huge sentimental value. After all, photos are always the first thing people say they would rescue in a fire after children and pets. A resilient cloud infrastructure is absolutely vital." 

For this reason, FUJIFILM relies on a private cloud provided by Sungard Availability Services, which comes with a Service Level Agreement-backed commitment to 99.95% availability. FUJIFILM chose Sungard AS as its technology partner following a competitive tender involving up to 12 providers. 

While FUJIFILM found Sungard AS's resilient infrastructure impressive and its pricing competitive, ultimately the decision boiled down to Sungard AS's proven expertise. "In business it's the people that matter and the people in Sungard AS's technical team were some of the best I've worked with," says Pamal Sharma, head of IT. "I feel we're on the same side and regard them as an extension of my own IT team." 

We're not just storing people's images, we're preserving precious memories that have huge sentimental value. After all, photos are always the first thing people say they would rescue in a fire after children and pets. A resilient cloud infrastructure is absolutely vital.

General Manager, FUJIFILM